The Pygmalion Effect comes from the psychological area and represents the self-fulfilling prophecy (when you have good expectations about yourself, life will be joyful and when you have bad expectations about yourself, you'll have a bad time).
Not only we affect ourselves but others influence us too, how could it be?, pretty simple, if you go every day to visit a relative and he keeps saying you're a scum, the worst thing ever, the black sheep of the family, you will be affected and have anger problems towards everyone.
Several Cases are presented in the real life and almost all time within yourself in past, present or future situations. A very simple example of every day’s situation would be thinking you'll do badly in your midterms and the semester since the first day at college, as days accumulate and you keep thinking the same way, the day of the results will come and SURPRISE!!!!!!! You failed due to the Pygmalion Effect (yourself in this case).
Another example:
One week ago, a Foreigner CEO acquired a job in Coke Company India, he feels uncomfortable with his job due to cultural differences, family memories and the pressure of the directives.
The only thing he likes is his payment that doubles the past one, but as days goes by this CEO feels, worst and worst affecting his job and finally affecting his entire self.
The directives decided to fire him due to the lack of experience and much worse the lack of interest for improving the company situation.
What Happened? He would ask himself, it's pretty simple his inner self made him failed; he wasn't prepared for the responsibility and the situation.
The Pygmalion Effect surrounds us - Have you seen Anastasia movie from Disney, where the boy makes her to act like a real princess, or have you seen these Mexican Soap Opera's in which one poor guy wants to be millionaire and with several acts, like disguising as a millionaire, talking as a millionaire, borrowing apartments in a friend condos, he fulfills his dream